A lot of times, we are stuck with how to how to successfully scale ads without compromising our ROI. You may run an ad on Facebook, and found a sweet deal of getting $5 per lead or conversion and think that you may get better results when you hike up the budget to $30. However, […]
With the boom of the era of the Internet combined with smartphones, it is no wonder that telco companies quickly jumped on the wagon to offer data usage to its users. However, a new problem arises – data roaming overseas does not come cheap when you are travelling. Flexiroam was then created to bridge that […]
In case you missed PART 1 of the article, here’s a link: (LINK) For this article, we will be discussing the second set of ad variations targeted towards the students themselves. Juuust in case, here’s another look at the observations and points we made about BAC. How To Start Marketing BAC What Do They Do? […]
Have you heard of Brickfields Asia College? Cause Effect has always noticed this college. They market themselves actively and efficiently. They’re on Youtube, Facebook, Radio, TV and you can see their posters everywhere. Their branding is rock solid. We think they can do better on Facebook, though. Of course they can. Do you (yes, you!) […]
Throughout life, you should never stop improving yourself. Who do you learn from? Can you trust that random person who claims to be an expert? With MasterClass, you won’t have to. If you don’t already know, MasterClass provides classes conducted by true masters of the form. Learn to sing from Christina Aguilera. Learn the art […]
Is Facebook just for startups and SMEs? Cause Effect doesn’t think so. Big companies can gain so much from being active on Facebook. Just take a look at AirAsia, McDonald’s and Walmart. But… they’re not banks? Banks are very active on Facebook too. Here’s a short list. Yes, content about finance is not so popular. […]
Selling gadgets, gaming gears and accessories on Facebook makes a lot of sense. The customers are right there. They’re feeling the problems and getting annoyed as they surf and play. All you need to know is how to tap into that interest. Persuasion. Context. Relate to the customers. We know we say this a lot, […]
Writing this article is a little intimidating. AirAsia is a giant in Malaysia, after all. Everybody knows who they are. Plus, they were probably the ones who pioneered credit card-based online purchasing in Malaysia. So they’re definitely a company Cause Effect respects in the industry. We know all of you already know who AirAsia is. […]
We have a problem with this one phrase: One-Size-Fits-All. For marketing, those days are long gone. Customers have higher expectations these days. Technology allows for better targeting and more cost efficient marketing tactics. If your marketing is easy, you’re definitely doing it wrong. Digital Marketing tactics change based on the platform. Twitter, Facebook, Instagram, website […]
