The Evolution of YouTube

Cat videos. Games. Streamers screaming at games. Makeup tutorials. Concerts. Vlogs. Education. Practically everything else in between.  All of this, and more can be found on a video dominant social media site called YouTube, which currently stands as the third most used platform behind Facebook and Instagram.  The video sharing service has grown exponentially into […]

6 No Nonsense Tips To Get You Started In Digital Marketing

The Movement control Order has dealt a serious hit to industries all over Malaysia, leaving most sectors to lick their wounds and start over with a different mindset to the pandemic, but more importantly, a different approach. As the majority of citizens are ordered to stay indoors to curb the spread of the virus, there […]

Cooking up delicious ads for dahmakan

Introduction Dahmakan is a healthy meal delivery service which uses fresh ingredients to create freshly cooked meals daily for its customers. They position themselves as a healthy food delivery service which can be ordered in 3 simple steps, targeted at health-conscious eaters. It’s reasonably priced among other healthily cooked food delivery services. BUT, the ads aren’t […]

Scale Your Ads Successfully With Ben Malol’s Ad Scaling Strategy

A lot of times, we are stuck with how to how to successfully scale ads without compromising our ROI. You may run an ad on Facebook, and found a sweet deal of getting $5 per lead or conversion and think that you may get better results when you hike up the budget to $30. However, […]

Flexiroam, You Can Run Your Ads More Effectively!

With the boom of the era of the Internet combined with smartphones, it is no wonder that telco companies quickly jumped on the wagon to offer data usage to its users. However, a new problem arises – data roaming overseas does not come cheap when you are travelling. Flexiroam was then created to bridge that […]

HappyFresh Can Have Effective Facebook Ads With These Ideas!

The app industry in Malaysia is a massive one, and it’s also growing exponentially ever since the evolution of smartphones. It is no wonder that players like HappyFresh wants a slice of the cake. HappyFresh is a local brand that specialises in delivering groceries to your doorstep in 1 hour. It’s a solid entrepreneurial idea […]

PART 2: Optimising Brickfields Asia College’s (BAC) Facebook Ads!

In case you missed PART 1 of the article, here’s a link: (LINK) For this article, we will be discussing the second set of ad variations targeted towards the students themselves. Juuust in case, here’s another look at the observations and points we made about BAC. How To Start Marketing BAC What Do They Do? […]

Optimising Brickfields Asia College’s (BAC) Facebook Ads! (PART 1)

Have you heard of Brickfields Asia College? Cause Effect has always noticed this college. They market themselves actively and efficiently. They’re on Youtube, Facebook, Radio, TV and you can see their posters everywhere. Their branding is rock solid. We think they can do better on Facebook, though. Of course they can. Do you (yes, you!) […]

MasterClass Revolutionises Online Education! Let’s Optimise Their Facebooks Ads!

Throughout life, you should never stop improving yourself. Who do you learn from? Can you trust that random person who claims to be an expert? With MasterClass, you won’t have to. If you don’t already know, MasterClass provides classes conducted by true masters of the form. Learn to sing from Christina Aguilera. Learn the art […]

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