How Your Business Can Stay Relevant During The Lockdown

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Undeniably, it’s a tough time for businesses all around, especially those who employ a physical B2C approach such as retail stores, sundry shops, and food trucks to name a few. Especially those in […]

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High Reaching FB Ads Do Not Guarantee High Conversions

When your FB Ads are getting a lot of reach but you’re getting little conversions, what do you do? Points Reach Reach is basically the number of people your ad’s been shown to. It isn’t necessarily the best metric to identify that your target audience is right and it doesn’t mean guaranteed conversions. To make […]

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Cooking up delicious ads for dahmakan

Introduction Dahmakan is a healthy meal delivery service which uses fresh ingredients to create freshly cooked meals daily for its customers. They position themselves as a healthy food delivery service which can be ordered in 3 simple steps, targeted at health-conscious eaters. It’s reasonably priced among other healthily cooked food delivery services. BUT, the ads aren’t […]

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Flexiroam, You Can Run Your Ads More Effectively!

With the boom of the era of the Internet combined with smartphones, it is no wonder that telco companies quickly jumped on the wagon to offer data usage to its users. However, a new problem arises – data roaming overseas does not come cheap when you are travelling. Flexiroam was then created to bridge that […]

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HappyFresh Can Have Effective Facebook Ads With These Ideas!

The app industry in Malaysia is a massive one, and it’s also growing exponentially ever since the evolution of smartphones. It is no wonder that players like HappyFresh wants a slice of the cake. HappyFresh is a local brand that specialises in delivering groceries to your doorstep in 1 hour. It’s a solid entrepreneurial idea […]

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Why The CMO-Role Gravely Needs to Evolve in 2017?

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] “I wonder if in five to 10 years whether we should be called chief marketing officers anymore” ConAgra Foods CMO Joan Chow Your business may call the position of CMO by different […]

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PART 2: Optimising Brickfields Asia College’s (BAC) Facebook Ads!

In case you missed PART 1 of the article, here’s a link: (LINK) For this article, we will be discussing the second set of ad variations targeted towards the students themselves. Juuust in case, here’s another look at the observations and points we made about BAC. How To Start Marketing BAC What Do They Do? […]

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Optimising Brickfields Asia College’s (BAC) Facebook Ads! (PART 1)

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Have you heard of Brickfields Asia College? Cause Effect has always noticed this college. They market themselves actively and efficiently. They’re on Youtube, Facebook, Radio, TV and you can see their posters everywhere. […]

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Big Boys Like Standard Chartered Can Win Big On Facebook Too! Here’s How….

[vc_row][vc_column][vc_column_text]Is Facebook just for startups and SMEs? Cause Effect doesn’t think so. Big companies can gain so much from being active on Facebook. Just take a look at AirAsia, McDonald’s and Walmart. But… they’re not banks? Banks are very active on Facebook too. Here’s a short list. Yes, content about finance is not so popular. […]

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Let’s Help Game Hypermart Sell Gaming Gear On Facebook!

[vc_row][vc_column][vc_column_text]Selling gadgets, gaming gears and accessories on Facebook makes a lot of sense. The customers are right there. They’re feeling the problems and getting annoyed as they surf and play. All you need to know is how to tap into that interest. Persuasion. Context. Relate to the customers. We know we say this a lot, […]

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