We have a problem with this one phrase: One-Size-Fits-All.
For marketing, those days are long gone.
Customers have higher expectations these days.
Technology allows for better targeting and more cost efficient marketing tactics.
If your marketing is easy, you’re definitely doing it wrong.
Digital Marketing tactics change based on the platform. Twitter, Facebook, Instagram, website and blogs.
Each platform has its primary set of audience, limits, strengths and weaknesses.
What Is Remarketing?
“Remarketing is a clever way to connect with your lost customers*.
*They’ve been to your website. They looked at some products. They didn’t complete the transaction.
You can take those products and REINTRODUCE it to these customers. ”
Remarketing is available across multiple platforms.
You have 5000 people who looked at an iPhone 7 on your website.
30% bought the phone.
Create an ad to target the 70% you missed.
Communicate the original product better.
New promotion. Better explanation. Persuade them.
Remarketing Is Bad For Your Business
We don’t mean to scare you. It can be really bad for your business, though.
Here’s a list.