What can we do for you?

Are you having trouble envisioning how your business could benefit from a tailor made digital strategy? Here are some examples of our past works which demonstrate how Cause Effect can help your business open up an entirely dimension of audience exposure and consumer engagement.

Portfolio

 

FS BOLT

Industry:
Business, Finance

Objective:
User acquisition, User engagement

Services provided:
Performance Marketing, Design

FS Bolt is a mobile app that allows SME owners to apply for quick loans with minimal documentation and hassle. We helped them to find users and boost their number of app downloads by running Facebook advertising and EDM campaigns to specifically target business owners. Our user targeting and engagement framework has managed to secure up to 1000 installs and RM143,500 in loans taken within a single month.

We also run the FS Bolt blog, writing articles which help improve the SEO performance of the website, driving more traffic to the site and the app.

 

Spotnews

Industry:
Tech/ Startup

Objective:
Brand awareness, User acquisition, User engagement

Services provided:
Performance Marketing, Design & Development, Tech Innovation

A Singapore based Series A startup. Cause Effect’s task was to attract as many active users to the Spotnews app as possible whilst simultaneously improving user engagement.

To achieve this, we provided Spotnews with an overall user acquisition and retention improvement framework.
We developed and optimised a content strategy based on data and analytics tracked.

We continuously optimized the UI/UX of the app to reduce drop offs, and implemented cross mobile platform targeting to target the ideal audience on various platforms.

As a result, Spotnews reached 26,000 downloads within Q1 of launch and proceeded to generate 800,000 downloads after 18 months of operations, acquiring users at a 92% lower cost than its competitors.

Spotnews and it’s tech properties have since been acquired by a local conglomerate.

 

Joey Yap

Industry:
Motivational Speaking / Content Creation

Objective:
Brand advocacy, Develop Content Angles, Build fanbase

Services provided:
Brand Content Strategy & Structure, Channel Distribution Strategy

The world's foremost authority on Chinese Metaphysics with an immense international following.
Cause effect was brought on board to implement a strategy to rebrand Dato' Joey Yap and produce content that is tailor-made to target specific audiences who are heavily consuming videos across all social media platforms

We mapped out of the existing channels of the Joey Yap brand, identified the performance of each channel, and redeveloped content specifically for each channel while creating a holistic funnel for the brand

So far, we have been able to build Dato' Joey Yap’s YouTube channel to 1 million subscribers, while his Facebook page has reach 2.2 millions fans and has seen it's course take up rate double.

 

Wardrobe

Industry:
Fashion/ Retail/ Physical Store

Objective:
Purchase consideration, Walk-ins, Sales

Services provided:
CMO, Performance Marketing, Design & Development

Cause Effect was approached to come up with a digital marketing strategy to acquire new clients and to increase the amount of walk ins.

We laid out a 3 month execution plan to discover ROI positive and sustainable digital ad campaigns. After the plan was decided, we executed and continuously optimized marketing funnel from the ad, to the sign up, to the follow up and ultimately to the walk-in sale.

With our campaign, we managed to achieve a positive ROI within month 2, generating an average of 3x the ad expenditure in revenue within the 3 month period.

 

MAKNA

Industry:
Charity, NGO

Objective:
Donor retention, new donor acquisition

Services provided:
Social Media Marketing

The National Cancer Council of Malaysia. Our job was to determine how to engage target audiences with educational content about types of Cancer. MAKNA events and MAKNA’s statistics/services to reassure current donors and gain trust from potential donors.

We created content pillars which effectively delivered bite sized information to these audiences, resulting in increased engagement, increased organic reach, a better understanding of MAKNA's target audience and an overall increase in telephone calls directly to MAKNA by 400%.

FS Bolt

FS BOLT

Industry:
Business, Finance

Objective:
User acquisition, User engagement

Services provided:
Performance Marketing, Design

FS Bolt is a mobile app that allows SME owners to apply for quick loans with minimal documentation and hassle. We helped them to find users and boost their number of app downloads by running Facebook advertising and EDM campaigns to specifically target business owners. Our user targeting and engagement framework has managed to secure up to 1000 installs and RM143,500 in loans taken within a single month.

We also run the FS Bolt blog, writing articles which help improve the SEO performance of the website, driving more traffic to the site and the app.

Spotnews

Industry:
Tech/ Startup

Objective:
Brand awareness, User acquisition, User engagement

Services provided:
Performance Marketing, Design & Development, Tech Innovation

A Singapore based Series A startup. Cause Effect’s task was to attract as many active users to the Spotnews app as possible whilst simultaneously improving user engagement.

To achieve this, we provided Spotnews with an overall user acquisition and retention improvement framework.
We developed and optimised a content strategy based on data and analytics tracked.

We continuously optimized the UI/UX of the app to reduce drop offs, and implemented cross mobile platform targeting to target the ideal audience on various platforms.

As a result, Spotnews reached 26,000 downloads within Q1 of launch and proceeded to generate 800,000 downloads after 18 months of operations, acquiring users at a 92% lower cost than its competitors.

Spotnews and it’s tech properties have since been acquired by a local conglomerate.

Spotnews
Joey Yap

Joey Yap

Industry:
Motivational Speaking / Content Creation

Objective:
Brand advocacy, Develop Content Angles, Build fanbase

Services provided:
Brand Content Strategy & Structure, Channel Distribution Strategy

The world's foremost authority on Chinese Metaphysics with an immense international following.
Cause effect was brought on board to implement a strategy to rebrand Dato' Joey Yap and produce content that is tailor-made to target specific audiences who are heavily consuming videos across all social media platforms

We mapped out of the existing channels of the Joey Yap brand, identified the performance of each channel, and redeveloped content specifically for each channel while creating a holistic funnel for the brand

So far, we have been able to build Dato' Joey Yap’s YouTube channel to 1 million subscribers, while his Facebook page has reach 2.2 millions fans and has seen it's course take up rate double.

Wardrobe

Industry:
Fashion/ Retail/ Physical Store

Objective:
Purchase consideration, Walk-ins, Sales

Services provided:
CMO, Performance Marketing, Design & Development

Cause Effect was approached to come up with a digital marketing strategy to acquire new clients and to increase the amount of walk ins.

We laid out a 3 month execution plan to discover ROI positive and sustainable digital ad campaigns. After the plan was decided, we executed and continuously optimized marketing funnel from the ad, to the sign up, to the follow up and ultimately to the walk-in sale.

With our campaign, we managed to achieve a positive ROI within month 2, generating an average of 3x the ad expenditure in revenue within the 3 month period.

Wardrobe
MAKNA

MAKNA

Industry:
Charity, NGO

Objective:
Donor retention, new donor acquisition

Services provided:
Social Media Marketing

The National Cancer Council of Malaysia. Our job was to determine how to engage target audiences with educational content about types of Cancer. MAKNA events and MAKNA’s statistics/services to reassure current donors and gain trust from potential donors.

We created content pillars which effectively delivered bite sized information to these audiences, resulting in increased engagement, increased organic reach, a better understanding of MAKNA's target audience and an overall increase in telephone calls directly to MAKNA by 400%.

More

Portfolios

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Development
Performance Marketing
Social Media
  • ioi-mall-logo
    IOI City Mall
    Performance Marketing,Social Media
  • kdu-logo-cropped
    KDU
    Performance Marketing,Social Media
  • ocbc-logo
    OCBC
    Performance Marketing
  • joeyyap-logo-resized
    Joey Yap
    Performance Marketing,Social Media
  • lot10-logo
    Lot10
    Development,Performance Marketing,Social Media
  • ge-logo
    General Electric
    Development
  • cocosteamboat-logo
    Coco Steamboat
    Social Media
  • berjaya-uni-logo
    Berjaya University College of Hospitality
    Performance Marketing
  • sony-music-logo
    Sony Music
    Performance Marketing

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