The Impact of Social Media on Digital Marketing

December 1, 2021 No Comments Written By: Cause Effect Digital

Unless you have been living under a rock, social media has now taken the world over by storm and you are well aware of it. Anybody who owns a smartphone could advocate for the use of social media and the benefits that come with it, especially when it comes to digital marketing, and one would even say that their trust in the available applications would be perennial.

By getting themselves involved in the modern era of digital marketing, most companies can now come up with strategies that can best benefit their businesses once they have analysed and comprehended the analytics provided by a social media platform. This way, they are able to understand the demands and needs of their target market, including their likes and dislikes that they could not see clearly before.

From polls and hashtags to podcasts and videos; there are a myriad of ways for a company to reach out to their target audience and promote their brands, and every medium comes in its own interesting and appealing way that would, in no doubt, catch the potential customer’s eye. As one of the top digital marketing agencies in Malaysia, we are here to show you the impact that social media has on our digital marketing realm.

The Impact of Social Media on Business Results

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Using social media platforms to promote your business brings major benefits to your table than you might already know. Some of them include:

1. Promoting company branding and consciousness

With a large number of users on various social media platforms, your brand can stay alive in people’s memories by circulating through their profiles day-to-day. These users can simply share your brand’s page or profile on their own, and this helps in spreading the word about your products, resulting in the increase of your followers and potential customers.

2. The growth of social signals

Not only can your page and products be boosted to a large extent through awareness, but your search engine optimisation (SEO) endeavour can too, and it is all thanks to social signals. The more people talk about your brand and products on social media by liking, following, and even recommending your page to others, the more likely your page will rise in the search results.

3. The power of mouth advertising

Knowing how the human brain works, there is a big possibility that people would believe in the words of others who are familiar to them rather than the reviews or descriptions of the products on your brand’s page. All you have to do is maintain the happiness and satisfaction of your customers, and they would be the ones advocating for your brand to their friends and family in no time.

Social Media as a Requirement for Digital Marketing

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Research shows that most consumers tend to spend at least half an hour each day scrolling through various social media platforms. This becomes an opportunity for businesses to put themselves out there, and social media immediately becomes a requirement in the act of marketing digitally.

If you use these platforms properly and know your way around making them work for your brand and your consumers, your business would have the chance to become a tough competition to popular brands.

Here are several ways for you to prove that social media is beneficial for your business, and how you can implement them.

  1. Clarify the definition of your business goals.
  2. Make use of the analytics and insights tools provided by the social media platforms in order to understand your audience’s demographics, preferences, and activities.
  3. Ensure that the stories you tell about your brand are relevant and tailored to the target audience. This includes the text and the visuals that you provide.
  4. Boost your SEO by optimising your social media posts and drive traffic to your pages.
  5. Use social media as a listening tool. Listen. Respond. Repeat.

As a matter of fact, social media has and continues to play an important role in our daily lives. Whether it is regarding your business, or simply to get in touch with your friends and family, these platforms are optimised for you to connect and amplify your voice. Take this opportunity to bring your business forward and into a brand new world of digital marketing by building your presence on social media.

At Cause Effect Digital, we live and breathe digital marketing in social media. Follow us on our Facebook and Instagram for more tips and updates or simply get in touch with us to learn more about digital marketing. We are happy to show you how our team of experts could implement the use of social media to help boost your business and assist you in improving your social media presence.