Facebook – Cause Effect

Hendra Nugraha

Hendra has come a long way in the field of Digital Marketing (27 years to be exact). As General Manager and Head of Communications of PT. Alternative Media Group, his responsibilities include Corporate Strategic Brand Creator, Event Management, Government Relations, Digital and Social Media Management, Out of Advertisement Creative Content Management, Corporate Partnership and Sponsorship, as well as Public Relations works, and Media Relations and Management.

He first started off in the hotel business, working for first-rate hotels such as Le Meridien, Grand Hyatt and Pan Pacific. He then spent 14 years as the Founder and Vice President of PT Exertainment Indonesia with a focus on Brand, PR & Marketing Communications for Celebrity Fitness, winning various awards like the Social Media Award 2013 – 2014. He has also successfully helped Celebrity Fitness win 1st Place of Top Brand Award Indonesia 9 times in a row, from 2009 to 2017. He is also a recipient of the prestigious Frost & Sullivan Award. Hendra’s numerous accomplishments throughout his avid career is a testament to his prowess.

Despite his massive achievements, he remains a down-to-earth guy who is dedicated to his work. In his spare time, Hendra enjoys staying fit in both physically and mentally through reading, downhill extreme biking, and jet skiing.

Keat Long

A veteran in the field of market research with over 15 years of experience in business development and senior management positions, Keat Long is also currently the managing director of Oppotus, a prominent market research firm in Malaysia.

As one of the advisers for Cause Effect, Keat Long utilises his knowledge and understanding as the market research specialist of the team to help the others create strategies that best fit our clients and their target markets, supplying us with the data that we need to make informed decisions that will yield maximum results.

KEAT Managing Director

The director and majority shareholder of Cause Effect. Keat is a born entrepreneur who is constantly pushing the envelope for success and innovation at Cause Effect. He first established himself as an immense success in the financial industry with Hong Leong Assurance before going on to start several businesses ranging from financial services to F&B, which eventually lead him to develop Cause Effect into the progressive, envelope pushing agency that it is today.

Keat serves as a digital strategist at Cause Effect, formulating analysis and marketing strategy for clients, constantly seeking ways for businesses to make the absolute most out of their assets.