We’ve seen the misconception very often during our journey to navigate the terrain that is Facebook, and more specifically, its backend. Companies are always on the lookout for every possible avenue to grow their Facebook page and consistently harping on getting more fans, and more likes on their page, because the simple logical math is […]
The landscape is changing, and in the age of globalisation, the speed at which things shift around within the digital sphere is moving faster than ever. And it’s up to businesses to learn, catch up, and adapt. The News Straits Time reports that digital adoption is crucial for increasing productivity in SMEs to grow beyond […]
Undeniably, it’s a tough time for businesses all around, especially those who employ a physical B2C approach such as retail stores, sundry shops, and food trucks to name a few. Especially those in the F&B line, from restaurants like Fierce Curry House, VCR, Go Lucky Tora, to food trucks like Mom’s BBQ and Griddle Grilled […]
When your FB Ads are getting a lot of reach but you’re getting little conversions, what do you do? Points Reach Reach is basically the number of people your ad’s been shown to. It isn’t necessarily the best metric to identify that your target audience is right and it doesn’t mean guaranteed conversions. To make […]
Introduction Shopee is a popular Southeast Asian ecommerce platform which has a strong presence in countries such as Taiwan, Malaysia, Philippines and Indonesia. We love looking for great deals through online shopping, so naturally we came across Shopee’s Facebook ads. We were certainly tempted to click on them and buy the products due to their […]
Introduction IMU (International Medical University) is a local private medical & science university located in Bukit Jalil. We’ve taken a look at their Facebook ad, and while they are informational, we can’t help but notice some ‘common mistakes’ being made on their ads that may be impacting their Facebook campaign performance. At Cause Effect, we have […]
Introduction Shell has just launched some really impressive ads, which also includes some very nice video ads as well! They’re always engaging and tell an interesting story, but we’ve take a look at some of their Facebook image ads and we think that they can be improved upon. Let’s take a look at their ads […]
Introduction Dahmakan is a healthy meal delivery service which uses fresh ingredients to create freshly cooked meals daily for its customers. They position themselves as a healthy food delivery service which can be ordered in 3 simple steps, targeted at health-conscious eaters. It’s reasonably priced among other healthily cooked food delivery services. BUT, the ads aren’t […]
A lot of times, we are stuck with how to how to successfully scale ads without compromising our ROI. You may run an ad on Facebook, and found a sweet deal of getting $5 per lead or conversion and think that you may get better results when you hike up the budget to $30. However, […]
If you ran a Facebook ad and managed to get $0.80 per lead, the next logical reasoning is to scale the money you set in the ad and expect a higher number of leads, right? Wrong, because unfortunately, Facebook does not work that way. When you increase your budget, your impressions will rise, and your […]
