FS Bolt is a mobile app that allows SME owners to apply for quick loans with minimal documentation and hassle. We helped them to find users and boost their number of app downloads by running Facebook advertising and EDM campaigns to specifically target business owners. Our user targeting and engagement framework achieved an over 200% increase in average monthly downloads within 6 months while there was also a nearly 400% increase in average monthly impressions within the same period. We also run the FS Bolt blog, writing articles which help improve the SEO performance of the website, driving more traffic to the site and the app.