General Electric
Performance Marketing
OCBC
Performance Marketing
Sri KDU
Performance Marketing, SEO
KDU
Performance Marketing, SEO, Social Media
Joey Yap
The world’s foremost authority on Chinese Metaphysics with an immense international following. Cause effect was brought on board to implement a strategy to rebrand Dato’ Joey Yap and produce content that is tailor-made to target specific audiences who are heavily consuming videos across all social media platforms. We mapped out of the existing channels of the Joey Yap brand and identified the performance of each channel. Content was then developed specifically for each channel while creating a holistic funnel for the brand. Within 6 months, we doubled the amount of subscribers on Joey Yap’s YouTube channel, while his Facebook page has reached 2.2 million fans and has seen it’s course take up rate double as well.
MAICSA
Brand Marketing, Performance Marketing, SEO, Social Media
Lot 10
Performance Marketing, Social Media, Web Development
UOB Malaysia
Performance Marketing, Social Media
FS Bolt
FS Bolt is a mobile app that allows SME owners to apply for quick loans with minimal documentation and hassle. We helped them to find users and boost their number of app downloads by running Facebook advertising and EDM campaigns to specifically target business owners. Our user targeting and engagement framework achieved an over 200% increase in average monthly downloads within 6 months while there was also a nearly 400% increase in average monthly impressions within the same period. We also run the FS Bolt blog, writing articles which help improve the SEO performance of the website, driving more traffic to the site and the app.