Get to Know Us

Cause Effect is a multi-disciplinary team of highly qualified professionals, each of whom has their own extensive list of experiences and accomplishments which allows them to bring something different to the table in making Cause Effect the unique agency that it is.

KEAT

The director and majority shareholder of Cause Effect. Keat is a born entrepreneur who is constantly pushing the envelope for success and innovation at Cause Effect. He first established himself as an immense success in the financial industry with Hong Leong Assurance before going on to start several businesses ranging from financial services to F&B, which eventually lead him to develop Cause Effect into the progressive, envelope pushing agency that it is today. Keat serves as a digital strategist at Cause Effect, formulating analysis and marketing strategy for clients, constantly seeking ways for businesses to make the absolute most out of their assets.

Keat
Keat
KEAT

The director and majority shareholder of Cause Effect. Keat is a born entrepreneur who is constantly pushing the envelope for success and innovation at Cause Effect. He first established himself as an immense success in the financial industry with Hong Leong Assurance before going on to start several businesses ranging from financial services to F&B, which eventually lead him to develop Cause Effect into the progressive, envelope pushing agency that it is today. Keat serves as a digital strategist at Cause Effect, formulating analysis and marketing strategy for clients, constantly seeking ways for businesses to make the absolute most out of their assets.

johnson
JOHNSON

Hailing from the tech start-up scene, Johnson made his name through a number of successful projects, including the development of the biggest reading application in Malaysia which reached over 800,000 readers and was valued at a whopping RM 10 million, while raising RM 3 million worth of investments in the process. As the head of operations at Cause Effect, Johnson uses his extensive knowledge of performance marketing and consumer engagement to craft and execute tailor made strategies for clients to reach entirely new dimensions of success for their business.

SHENG

Since his early days working in finance, Sheng has gathered a vast bank of experience and knowledge of various aspects of the business world which he utilises as the head of strategic planning at Cause Effect. Sheng’s expertise in the areas of business development, strategic planning and digital marketing allow him to identify the needs of different businesses and come up with strategies that are perfectly suited for each individual client to take their consumer engagement and revenues to the next level.

sheng
sheng
SHENG

Since his early days working in finance, Sheng has gathered a vast bank of experience and knowledge of various aspects of the business world which he utilises as the head of strategic planning at Cause Effect. Sheng’s expertise in the areas of business development, strategic planning and digital marketing allow him to identify the needs of different businesses and come up with strategies that are perfectly suited for each individual client to take their consumer engagement and revenues to the next level.

keat-long
KEAT LONG

A veteran in the field of market research with over 15 years of experience in business development and senior management positions, Keat Long has served as a director in prominent market research firms such as InsightAsia and Oppotus. As one of the partners at Cause Effect, Keat Long utilises his knowledge and understanding as the market research specialist of the team to help the others create strategies that best fit our clients and their target markets, supplying us with the data that we need to make informed decisions that will yield maximum results.

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