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Nov / 11

Getting Great Value with Shopee’s Ads

CEblog Uncategorized 0

Introduction Shopee is a popular Southeast Asian ecommerce platform which has a strong presence in countries such as Taiwan, Malaysia, Philippines and Indonesia. We love looking for great deals through online shopping, so naturally we came across Shopee’s Facebook ads. We were certainly tempted to click on them and buy the products due to their […]

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Nov / 06

A Check-Up for IMU’s Ad Campaign

CEblog Uncategorized 0

Introduction IMU (International Medical University) is a local private medical & science university located in Bukit Jalil. We’ve taken a look at their Facebook ad, and while they are informational, we can’t help but notice some ‘common mistakes’ being made on their ads that may be impacting their Facebook campaign performance. At Cause Effect, we have […]

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Mar / 01

What You Could Learn From Vince Reed’s Ad Scaling Strategy

CEblog Uncategorized 0

If you ran a Facebook ad and managed to get $0.80 per lead, the next logical reasoning is to scale the money you set in the ad and expect a higher number of leads, right? Wrong, because unfortunately, Facebook does not work that way. When you increase your budget, your impressions will rise, and your […]

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Feb / 28

Things You Are Not Doing To Increase Post Engagement

CEblog Uncategorized 0

Hi there! Post engagement is the main aim for so many brands on Facebook and with Facebook continually evolving such as the ban on “engagement bait“, some of us are not certain as to what we are doing is according to Facebook’s advertising policy and guideline. The recent ban has also frustrated marketers as to […]

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Nov / 15

Flexiroam, You Can Run Your Ads More Effectively!

CEblog Content Marketing, Digital Marketing, Facebook Ad, Uncategorized 0

With the boom of the era of the Internet combined with smartphones, it is no wonder that telco companies quickly jumped on the wagon to offer data usage to its users. However, a new problem arises – data roaming overseas does not come cheap when you are travelling. Flexiroam was then created to bridge that […]

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Oct / 27

HappyFresh Can Have Effective Facebook Ads With These Ideas!

CEblog Content Marketing, Digital Marketing, Facebook Ad, Uncategorized 0

The app industry in Malaysia is a massive one, and it’s also growing exponentially ever since the evolution of smartphones. It is no wonder that players like HappyFresh wants a slice of the cake. HappyFresh is a local brand that specialises in delivering groceries to your doorstep in 1 hour. It’s a solid entrepreneurial idea […]

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May / 29

How Facebook Targeting and Data Won Trump The US Presidency?

CEblog Uncategorized 0

If any of you are still wondering how the heck did Donald Trump win the 2016 election, we at Cause Effect can tell you with certainty that it was down to 2 things.. (1) Gaining a massive data advantage (2) Using that advantage to execute a cunning, ruthless but super effective advertising strategy on Facebook. And we […]

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May / 24

PART 2: Optimising Brickfields Asia College’s (BAC) Facebook Ads!

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In case you missed PART 1 of the article, here’s a link: (LINK) For this article, we will be discussing the second set of ad variations targeted towards the students themselves. Juuust in case, here’s another look at the observations and points we made about BAC.   How To Start Marketing BAC What Do They […]

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Mar / 27

Optimising E-Commerce & Facebook Ads: Case Study On GEMFIVE

CEblog Uncategorized 0
Marketing e-commerce websites have always been a little bit more complicated than others. It just requires a slightly different tactic and more effort. Why? An e-commerce website sells a variety of products from different categories and brands. It's also a B2C (Business To Consumer), which means the business sells directly to customers. Customers need and [...]
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Mar / 13

How “The Lorry” Can Optimise Their Facebook Advertising Campaigns

CEblog Facebook Ad, SEO, Uncategorized 0
The Lorry or The Lorry.com is a logistics/delivery service based in Malaysia. Their base of operations is in Puchong, Selangor. You might not have heard of them (yet) but we're sure they're going to be an important service that powers the logistics in Malaysia through the digital scene very very soon. Why? Their marketing is [...]
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