Have you heard of Brickfields Asia College? Cause Effect has always noticed this college. They market themselves actively and efficiently. They’re on Youtube, Facebook, Radio, TV and you can see their posters everywhere. Their branding is rock solid. We think they can do better on Facebook, though. Of course they can. Do you (yes, you!) […]
Throughout life, you should never stop improving yourself. Who do you learn from? Can you trust that random person who claims to be an expert? With MasterClass, you won’t have to. If you don’t already know, MasterClass provides classes conducted by true masters of the form. Learn to sing from Christina Aguilera. Learn the art […]
Is Facebook just for startups and SMEs? Cause Effect doesn’t think so. Big companies can gain so much from being active on Facebook. Just take a look at AirAsia, McDonald’s and Walmart. But… they’re not banks? Banks are very active on Facebook too. Here’s a short list. Yes, content about finance is not so popular. […]
Selling gadgets, gaming gears and accessories on Facebook makes a lot of sense. The customers are right there. They’re feeling the problems and getting annoyed as they surf and play. All you need to know is how to tap into that interest. Persuasion. Context. Relate to the customers. We know we say this a lot, […]
Writing this article is a little intimidating. AirAsia is a giant in Malaysia, after all. Everybody knows who they are. Plus, they were probably the ones who pioneered credit card-based online purchasing in Malaysia. So they’re definitely a company Cause Effect respects in the industry. We know all of you already know who AirAsia is. […]
We have a problem with this one phrase: One-Size-Fits-All. For marketing, those days are long gone. Customers have higher expectations these days. Technology allows for better targeting and more cost efficient marketing tactics. If your marketing is easy, you’re definitely doing it wrong. Digital Marketing tactics change based on the platform. Twitter, Facebook, Instagram, website […]
If you’re a serious marketing manager, you should already know about LinkedIn. Endorsements. LinkedIn Business Groups. Job Position Targeting. People are not on LinkedIn to socialise. They’re there to network. It’s serious business. (pun-tastic) Cause Effect saw that LinkedIn was on Facebook advertising themselves. Waiiiiiit. There’s nothing wrong with that. It’s very smart of them. […]
Well, we’re not surprised. Old trends in the digital market are still being used in Malaysia, after all. In marketing, we have to constantly update ourselves with new information. It’s one of our core beliefs here at Cause Effect. Banner ads were a big thing. There’s no denying that. There were static ads, flash ads […]
Cause Effect loves to push our boundaries. We usually look for Facebook ads we can improve. This time we thought we’d try something different! We found a prominent business and we’re going to try to come up with a mock Facebook ad campaign for them. This time, we’re going to make a mock ad campaign […]
Marketing e-commerce websites have always been a little bit more complicated than others. It just requires a slightly different tactic and more effort. Why? An e-commerce website sells a variety of products from different categories and brands. It’s also a B2C (Business To Consumer), which means the business sells directly to customers. Customers need and […]
