Viewing posts from : May 2017

May / 29

How Facebook Targeting and Data Won Trump The US Presidency?

CEblog Uncategorized 0

If any of you are still wondering how the heck did Donald Trump win the 2016 election, we at Cause Effect can tell you with certainty that it was down to 2 things.. (1) Gaining a massive data advantage (2) Using that advantage to execute a cunning, ruthless but super effective advertising strategy on Facebook. And we […]

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Digital vs Traditional CMO
May / 26

Why The CMO-Role Gravely Needs to Evolve in 2017?

CEblog Digital Marketing 0
  "I wonder if in five to 10 years whether we should be called chief marketing officers anymore" ConAgra Foods CMO Joan Chow         Your business may call the position of CMO by different names.Marketing Director, Head Of Marketing or VP of Marketing, whatever it may be. Expectations for this role are [...]
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May / 24

PART 2: Optimising Brickfields Asia College’s (BAC) Facebook Ads!

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In case you missed PART 1 of the article, here’s a link: (LINK) For this article, we will be discussing the second set of ad variations targeted towards the students themselves. Juuust in case, here’s another look at the observations and points we made about BAC.   How To Start Marketing BAC What Do They […]

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