Sony Music

Performance Marketing
100%
Social Media Management
100%
Graphic Design
100%
Copywriting
100%

Vision

Sony wanted to introduce a new artist and set up a live performance. The concept was pretty unique so we decided to snap it up. audiences fall in love with a voice on social media without judging the person’s physical characteristics.

We had to utilise the best tactics to sell Rendy Pandugo anonymously and generate a buzz for the event. Needless to say, it was quite an interesting challenge.

Insights

Marketing a person can be quite challenging without a face. So we decided to sell the image and created high-quality visual designs that promoted his style and voice.

Utilising performance marketing, we were able to boost fan growth by over 40% in 2 weeks while maintaining a 5-8% engagement rate, delivering a roaring full house for Rendy by the time he performed live at The Bee. Now that’s a happy ending.

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