Sony wanted to introduce a new artist and set up a live performance. The concept was pretty unique so we decided to snap it up. audiences fall in love with a voice on social media without judging the person’s physical characteristics.
We had to utilise the best tactics to sell Rendy Pandugo anonymously and generate a buzz for the event. Needless to say, it was quite an interesting challenge.
Marketing a person can be quite challenging without a face. So we decided to sell the image and created high-quality visual designs that promoted his style and voice.
Utilising performance marketing, we were able to boost fan growth by over 40% in 2 weeks while maintaining a 5-8% engagement rate, delivering a roaring full house for Rendy by the time he performed live at The Bee. Now that’s a happy ending.