Kingsley International School (KIS) wanted to bring something new to the education industry in Malaysia. Their campaign includes a brand promise is to C.A.R.E (Committed, Attitude, Responsible & Enrichment) and their revolutionary Bully-Free Environment policies.
We were tasked to communicate this to members of the public through the campaign branding and empower the Kingsley school name. This needed powerful visuals that were friendly and approachable.
A campaign branding and design have to communicate visually what Kingsley wanted and deliver it with impact. We A/B tested images to see which one delivers the most impact and proceeded to incorporate that into their collaterals.
We wanted to create visually stunning designs that helped people understand immediately what the campaign stood for. We developed the collaterals to be easy to read and understand. We’re playing a part in how a school grows. We’re excited to see how it turns out.