Cooking up delicious ads for dahmakan

Introduction Dahmakan is a healthy meal delivery service which uses fresh ingredients to create freshly cooked meals daily for its customers. They position themselves as a healthy food delivery service which can be ordered in 3 simple steps, targeted at health-conscious eaters. It’s reasonably priced among other healthily cooked food delivery services. BUT, the ads aren’t […]

Scale Your Ads Successfully With Ben Malol’s Ad Scaling Strategy

A lot of times, we are stuck with how to how to successfully scale ads without compromising our ROI. You may run an ad on Facebook, and found a sweet deal of getting $5 per lead or conversion and think that you may get better results when you hike up the budget to $30. However, […]

Flexiroam, You Can Run Your Ads More Effectively!

With the boom of the era of the Internet combined with smartphones, it is no wonder that telco companies quickly jumped on the wagon to offer data usage to its users. However, a new problem arises – data roaming overseas does not come cheap when you are travelling. Flexiroam was then created to bridge that […]

Why The CMO-Role Gravely Needs to Evolve in 2017?

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] “I wonder if in five to 10 years whether we should be called chief marketing officers anymore” ConAgra Foods CMO Joan Chow Your business may call the position of CMO by different […]

PART 2: Optimising Brickfields Asia College’s (BAC) Facebook Ads!

In case you missed PART 1 of the article, here’s a link: (LINK) For this article, we will be discussing the second set of ad variations targeted towards the students themselves. Juuust in case, here’s another look at the observations and points we made about BAC. How To Start Marketing BAC What Do They Do? […]

Optimising Brickfields Asia College’s (BAC) Facebook Ads! (PART 1)

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Have you heard of Brickfields Asia College? Cause Effect has always noticed this college. They market themselves actively and efficiently. They’re on Youtube, Facebook, Radio, TV and you can see their posters everywhere. […]

MasterClass Revolutionises Online Education! Let’s Optimise Their Facebooks Ads!

[vc_row][vc_column][vc_column_text]Throughout life, you should never stop improving yourself. Who do you learn from? Can you trust that random person who claims to be an expert? With MasterClass, you won’t have to. If you don’t already know, MasterClass provides classes conducted by true masters of the form. Learn to sing from Christina Aguilera. Learn the art […]

Big Boys Like Standard Chartered Can Win Big On Facebook Too! Here’s How….

[vc_row][vc_column][vc_column_text]Is Facebook just for startups and SMEs? Cause Effect doesn’t think so. Big companies can gain so much from being active on Facebook. Just take a look at AirAsia, McDonald’s and Walmart. But… they’re not banks? Banks are very active on Facebook too. Here’s a short list. Yes, content about finance is not so popular. […]

AirAsia Can Definitely Create Better Performing Facebook Ads & So Can You!

[vc_row][vc_column][vc_column_text]Writing this article is a little intimidating. AirAsia is a giant in Malaysia, after all. Everybody knows who they are. Plus, they were probably the ones who pioneered credit card-based online purchasing in Malaysia. So they’re definitely a company Cause Effect respects in the industry. We know all of you already know who AirAsia is. […]

What Is Remarketing? It Can Make Or Break your Business!

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] We have a problem with this one phrase: One-Size-Fits-All. For marketing, those days are long gone. Customers have higher expectations these days. Technology allows for better targeting and more cost efficient marketing […]

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