Mar / 17

7 POWERFUL Strategic Content Marketing Tips To Build An Engaging Audience

CEblog Content Marketing, SEO 0

Creating content is easy. Creating good content, on the other hand, is a monumental task.

Good content is meant to stimulate a response and generate engagement on your social media platforms.

This allows you to build a network of followers who will end up as advocates for your business while generating a steady traffic across all your platforms.

Cause Effect feels that there is a great need for high-quality content in Malaysia. Businesses can benefit greatly from strategic content marketing.

After all, it enables businesses to create a network of loyal followers, positive advocates (people who promote your brand because they love you), increased brand reach and improves interaction between businesses and their prospective customers.

Great content removes borders and generates interactivity between you and your stakeholders.  

But how?

What do I need to do to create the right content for my business?

What do I need to learn?

Don’t worry. Here are a few tips you can use to create high-quality content that will translate to an engaging audience.  So the first thing you need to do is…..

 

Find The Question

Your target market (who you’re hoping to sell to) has questions. The person who answers them best will succeed in grabbing their attention.

The first step to do this is to make sure you know the questions.

What are you waiting for?

Start visiting forums and groups to get to know them and find out the questions they are asking about the products, services or industry you are currently in.

When you know the questions, you begin the journey of finding the answers for them.

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What’s Your Problem?

What do your readers hate?  What do they like? What do they want you to solve?

You need to understand your target market and the problems they face.

Knowing their problems allows you to create content that speaks directly to them about the issues they care about most.

Knowing this also means that you can cater your messaging to their needs and avoid creating content that is irrelevant or offensive to them.

This is also useful to make the messaging (the point) on your website and social media platforms more persuasive and interesting.

Pass the thirsty man some water and he’ll survive. Pass him a delicious glass of cold and delicious root beer and he will be grateful for life.

 

courtesy of Talk To Me Day
courtesy of Talk To Me Day

 

Educate Thyself

People only read the things that are of value to them. Is your content valuable to your readers?

The first step to creating high-value content is knowledge and information.

Be an expert in the things you are writing about.

Attend seminars, watch videos and READ. Read as much as you can.

The key is to become an expert in the field you are planning to write about.

The more you know about it, the more value it has towards the readers.

People tend to listen to intelligent people, so let’s make sure you’re one.

There’s no harm in getting smarter, after all.

educate-yourself-before-it-gets-worse-thumb

 

Do A Review

What’s a good product? Is this service any good? How are their competitors?

People ask these questions every time they see a service or product. If you go the extra mile and answer it before they check somewhere else, you have successfully gotten their attention.

Do a review on the products or brands you are targeting or currently selling.

This lets your audience knows who you are and what is important to you while looking at the product/brand from a neutral and unbiased standpoint.

People need information to make decisions these days.

It’s better if they get their information from you rather than your competitors, right?

If you go the extra mile and answer it before they check somewhere else, you have successfully gotten their attention.

courtesy of Livesey Solar
courtesy of Livesey Solar

 

The Key Is Keywords

Using keywords allows potential readers and followers to stumble upon your content. You can’t live without it.

There are a million ways to find out the keywords your audience is interested in.

Using them wisely makes your content easy to find and accessible to your target market.

Incorporate them into your title. Pepper them into your article. Superimpose it into your designs. Plant it in your tags.

The first step to developing an engaging audience is to reach them. Make your messaging, brand and product more accessible just by utilising this useful tool.

Courtesy of Impact Branding & Design
Courtesy of Impact Branding & Design

 

Keep It Fresh

Information moves fast these days. Stay up to date or face the wrath of your followers.

Always make sure you are not sharing obsolete or outdated information.

Content marketing is a trust game. Sharing outdated information will not only bore your audience, it might even make you lose followers.

In some scenarios, outdated information is not just unnecessary, it’s harmful. Check the date of the article you’re referencing.

Check the same site for any updates to the information. You’ll be glad you did it.

Your customer’s trust is valuable and essential for a successful future.

No, not this kind of fresh.
No, not this kind of fresh.

 

Research New Ways To Communicate

Facebook Live. Snapchat. Twitter. Video. Photo. GIF. Blog. Switch it up.

Find creative and innovative ways to communicate with your audience.

There are many interactive communication platforms these days, and more are popping up each day.

Articles and facts can get boring after a while, so switch it up and get the most out of every kind of content available in the market.

Different communication platforms have different strengths and affect different target markets in a different manner.

People also crave variety. Nobody wants to bore their followers to death.  

courtesy of Rortybomb
courtesy of Rortybomb

 

Conclusion

The bottom line is there are no easy ways to create engaging content that will intrigue your audience.

Even after applying these steps, there are an endless number of things you can do to improve your content.

There’s A/B testing, image selection, SEO, ads, programmatic, and etc.

Remember, Rome wasn’t built in a day. 

Cause Effect wants to bring Malaysia into the digital age. You can also check our Facebook out and get updated there. 

What are you waiting for? Your business can always be better. Let’s work to make it better, then. Send us an email and we’ll set up an appointment. Let’s take your business to the digital world and make it successful! 

 

 

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